CRM stands for customer relations management, and is a type of software used by all types of organizations to keep track of data about their customers. In healthcare, CRM software is used to keep track of patients and electronic medical records (EMR).

You can use CRMs to create customized outreach campaigns to your patients. It can be used to provide education to your patients. You can also use it to encourage patients to sign up for additional services. However, you still need to comply with HIPAA.

You need to consider several things, including your electronic medical records, your non-electronic medical records, and how well it implements with your existing software systems. We provide a free assessment to help determine your organization’s needs.

Healthcare CRMs can improve patient engagement, which can improve a patient’s chances of referring other people to your organization or becoming a returning patient with your organization. It can also help grow your clientele over time.

Our CRM integrates seamlessly with your enterprise EMR and website through real-time HL7 and CCDA HIPAA compliant data exchanges. It provides patient tracking, easy communication via SMS or phone, and much more. Call us at +1 (623) 239-9276 to learn more about our CRM!

As a superior patient engagement services provider, we know what drives more qualified leads to your website. We create healthcare digital marketing strategies customized to your needs so that people can find you on the internet when searching for your services.

You have a great organization, talented people, amazing facilities and provide services that are second to none, but no one can find you on the internet when they are searching for your services. DGS Healthcare optimizes your online presence, allowing you to be found, reviewed, and connected with your target healthcare audience.

We have a team of talented medical and healthcare digital marketing experts who will optimize your SEO and PPC campaigns to drastically increase your website presence across the major search engines. With our finely-tuned healthcare online marketing techniques, we target your competitors, leverage their online weaknesses and compete head-to-head with them on a daily basis.

SEO stands for Search Engine Optimization. If you face problems with patients choosing other facilities because their online presence ranks more highly than yours, having our expert team as your partner gives you the best opportunity for increasing your search engine ranking so that more potential patients can find you online.

PPC stands for Pay Per Click. There may be some leads clicking over to your website or landing pages, but they are not getting in touch with you once they are there. DGS Healthcare’s digital marketing team has the skills and strategies to launch a successful, results-focused medical PPC campaign. Not only do we use proven PPC strategies, our knowledge of the healthcare marketplace maximizes lead conversion.

DGS Healthcare will maximize your online exposure with affordable and extremely valuable online advertising tools. This is a service that works on Promotional Videos of premium healthcare content, Targeted Email Campaigns to follow up with leads or patients with whom contact has decreased or fallen off completely, and Social Media Ads. Video or banner ads can be posted on your social media pages (such as Facebook, LinkedIn, and Instagram) for current followers to see or to be used in a paid ad campaign.

You will be kept up to date on your optimization progress on a monthly or quarterly basis with return-on-investment reporting that details all of the activities that are pertinent to your online campaigns.

To create a medical website, you want to use a combination of a good front end website build and patient portal software. This way, you can give patients the ability to do whatever they need directly on your website.

A medical website can help you market your practice. It can help make it easy for patients to get the help and information they need. It can also be excellent for improving patient engagement overall.

A medical website can help make it easier for people to find your practice. It can allow patients to get the help and information they need. It’s excellent for patient engagement and will ultimately help grow your brand locally.

You can add medical forms, but you have to be careful with how you do it. Any electronic medical records (EMR) submitted online must follow HIPAA guidelines. We can help you set up medical forms that meet HIPAA regulations and are encrypted to government standards.

Website design lead times vary greatly, depending on how many features you want on the site. To get a more accurate idea of how long it’ll take for your website to be designed, call us at +1 (623) 239-9276 and describe to us what you need!

DGS Healthcare will take care of the advertising for you. We offer traditional media services, like TV commercials, radio commercials, billboards, and print advertising. We also offer online advertising on Google, Facebook, and more!

Healthcare marketing and healthcare advertising help people find you, while also informing people about what you do. It can help set you apart from competition and help build your brand in your area.

Content marketing for healthcare is one of our online marketing services that aims to make your brand an authority in your field. We provide articles that people can find on Google. These articles help educate and inform users on important healthcare topics.

PPC stands for “pay per click” and is a type of online advertising. PPC services, such as those offered by Google, charge for every click that the platform sends to your website. Healthcare businesses can use PPC healthcare advertising to help prospective patients find them.

Healthcare businesses, medical practices, and clinics can use social media to engage with the community. It can also be used to update people on the happenings of the business. Social media can also be an effective way to advertise. We at DGS Healthcare offer social media healthcare advertising as a service, as well!

Healthcare call centers are outsourced teams that help healthcare organizations with inbound calls. They take a large load off of administrative staff and can help staff focus on more impactful business activities.

Healthcare call centers can help save administrative staff a great deal of time and take a lot off their plate. They can help improve insurance verification processes and appointment scheduling while your staff focuses on much more important tasks.

They are a powerful cost saving measure, but that’s far from their only benefit. They save time, hassle, and help your organization do what it does best: serve your community. It’s a must for any healthcare organization that is serious about optimizing their operation.

We can take care of changes quickly, since you will always have a way to contact us. It may take some time to implement changes in the call center, but if the matter is urgent or is a matter of important information, we can take care of it within the day.

If you need bilingual operators, we can provide them for you. You will need to specify that you need specific additional languages available as part of your service, and we can support your community in any way necessary.

Self-service tools — IVR, chatbots, and online portals — reduce inbound volume, give customers fast answers about holiday hours or appointment availability, and let members manage bookings independently. These tools improve campaign efficiency and free agents to handle higher-value interactions that enhance patient loyalty and wellness outcomes. Suggested additions: track KPIs (deflection rate, CSAT), prepare scripts tied to seasonal events (Valentine Day promotions, New Year scheduling), and run a readiness test at least 4–6 weeks before the campaign window.

Call centers follow HIPAA best practices, use encrypted communications, implement role-based access, and run regular audits to identify and mitigate vulnerabilities. These measures protect patient data and maintain trust during campaign-driven interactions — especially when handling sensitive topics such as end-of-life care or vaccine eligibility. Further reading: Top tips for ensuring a HIPAA-compliant call center.

Flexible staffing lets organizations scale quickly for holiday pushes, winter spikes, and seasonal events without long-term cost increases. Temporary hires, remote agents, and flexible scheduling maintain service levels, protect agent wellness, and ensure campaigns convert audience interest into booked care. This approach helps capture demand generated by seasonal marketing — from New Year outreach to spring wellness — while preserving customer satisfaction and loyalty.

Technology streamlines operations (CRM, workforce management), automates routine tasks (IVR, chatbots), and provides data analytics to optimize seasonal marketing and campaign performance. Together, these tools reduce wait times, increase conversion from outreach to appointments, and support sustained engagement throughout the year.

Healthcare call centers enhance communication by combining 24/7 voice support, multilingual capabilities, and targeted outreach that reaches the right audience during seasonal campaigns. These channels deliver accurate, timely information and simplify next steps (appointments, follow-ups, or referrals), which improves patient experience and loyalty. See more on multilingual support: The reasons for a multilingual call center for healthcare.

These days, it’s much easier for patients to choose where they would like to receive care. They have options, they have access to online reviews, and other practices invest a great deal of time and money keeping their patients engaged. Patient conversion goes beyond mere engagement and outreach to help you build trust with patients, help them understand what they’re going through, and improve their overall experience with you.

There are several ways to measure patient conversion. Some scales created by healthcare researchers and providers include the patient activation measure (PAM), which looks at four different levels of patient activation; and the patient health engagement (PHE) scale, which is a questionnaire that looks at nine additional items related to how the patient feels about their illness and their care.

Improving patient conversion can happen in multiple ways. One way is by providing additional information to the patient about his or her illness; however, information doesn’t guarantee understanding. We focus on the tools and conversations that will help patients take more control over their health. We go beyond traditional marketing measures and tactics to deliver the explanations, non-clinical triage, and specialty expertise that will keep your patients happy and loyal.

There are six steps to the patient engagement journey. They are awareness, help, care, treatment, behavioral change, and proactive health. It describes how patients understand and engage with their diagnosis and how they can manage it with the help of their physicians and care providers.