Consumer Lifecycle Marketing

Boost patient conversions and retention.

Our consumer lifecycle marketing maps the patient journey—from awareness to consideration, appointment booking, and long-term retention—and turns that map into a coordinated plan. As a healthcare marketing agency, we use digital marketing, data, and analytics plus targeted messaging to move consumers through each stage with personalized content and timely retargeting.

Awareness: search, display, and social campaigns to grow reach and website visits.
Consideration: tailored content, landing pages, and patient education to increase engagement and bookings.
Conversion & Retention: email automation, CRM-driven journeys, and re-engagement to lift appointment volume and lifetime value.

Typical results we deliver include measurable lifts in website traffic, improved conversion rates to booked appointments, and greater patient retention. For example, in a recent campaign for a specialty practice we increased appointment bookings by double digits within three months (client permission required to publish specific metrics).Request a sample lifecycle plan for your practice and we’ll show how a data-driven strategy can increase bookings and lower acquisition costs while protecting patient privacy and compliance.

Media Strategy & Planning

Target the right audience with the right message and channel.

Our media strategy and planning combine market-level data, audience segmentation, and platform-specific tactics to deliver efficient advertising and measurable growth. We use healthcare digital marketing insights, local market analytics, and SEO-informed creative to reach consumers with the right message at the right time.

What we do: audience modeling, channel mix, messaging frameworks, and reach/frequency planning.
KPIs: CPM, reach, click-through rate, website conversions, and booked appointments. We partner with clients to define success metrics and run A/B tests to optimize performance—ensuring your media spend supports growth and measurable results.

CTA: Request a media plan outline for your specialty to see projected reach and ROI.

Service Line Campaigns

Drive demand for high-margin services and procedures.

Service line campaigns target specific specialties or procedures—cardiology, orthopedics, oncology, elective surgery—and generate measurable revenue growth for practices and systems. We build tailored marketing services that respect clinical regulations and channel restrictions while aligning with operational capacity.

What we do: audience research, specialty landing pages, targeted paid advertising, and SEO for high-intent queries.
KPIs: referral volume, appointment bookings, revenue per campaign, cost per acquisition (CPA). Timeline: typical launch to measurable results in 8–12 weeks.
Example: a recent service-line campaign for an orthopedic practice produced a double-digit increase in booked procedures and a measurable lift in website conversions (client data available on request).
CTA: Request a specialty campaign brief to see an estimated media plan and projected results for your practice.