PPC Audit of Current Campaigns

You can’t know where you’re going without knowing where you’ve been. If you’ve already been running PPC ads and have a plan in place, your PPC management agency may want to conduct an audit to get an in-depth, clear picture of where your current initiatives stand. This is also a great time to align with our team about your overall digital marketing plans and business objectives.

Competitive analysis & market research

While our primary focus is creating a winning program tailored to your unique business needs, we also have a keen interest in what your competitors are doing and your industry’s current landscape looks like. That means auditing direct and indirect competitors, keeping up with Google Trends, and other insights.

Conversion & goal tracking review

You may think you have your PPC account set up and tracking properly, but working with hundreds of clients over the years has taught us that conversion and tracking errors are more common than you might think. That’s why we take the time to audit all conversion points to ensure all goals are being tracked properly – including forms, calls, emails, and appointments.

A/B Testing and Landing Pages

Testing, testing, 1-2-3. Testing is a key factor when optimizing your campaigns – leave the “set it and forget it” mindset to your competitors. Meanwhile, you can test headlines, ad copy, landing page design, imagery, and more, then see what your audience responds to best. This is also the time to start updating or building out custom landing pages for paid, conversion rate-focused campaigns. Heatmapping is a great resource for this stage of the process, since it helps pinpoint areas of improvement on your landing pages.

Audience, ad copy & creative buildout

Once your ideal client personas have been fleshed out, the next step is to create these custom audiences so you’re targeting strategically rather than creating generic ad campaigns that are less likely to resonate. From there, you can create an ads management plan and brainstorm better ad copy that speaks to these audiences using the keywords identified previously within the overarching strategy.

Custom Reporting

Having customized reports on your PPC campaign’s progress not only keep everyone on the same page, but it’s helpful to bring your company’s C-Suit level when they ask about how things are progressing. The reports we build will depend on your desired key performance indicators (KPIs), applicable customer relationship management (CRM) tool data, and any other valuable insights.

Full List of PPC Deliverables

For more than a decade, we’ve helped hundreds of clients across all kinds of industries achieve and exceed their marketing goals. We’re proud that our customer roster includes a wide variety of business sizes, products, and niches. Here’s a sampling:

- Initial Audit of Marketing Plans & Business Objectives
- Campaign Strategy & Execution
- Campaign Restructuring & Build Outs
- Competitor Analysis & Industry Research
- Keyword Research & Development
- Remarketing for Display & Search
- Ad Copy Creation & A/B Testing
- Conversion & ROI Tracking Setup
- Sale, Lead, & Google Call Tracking
- Access to Exclusive Google Ads Beta Opportunities
- Geo-targeting, Dayparting, & Device Analysis
- Demographic Analysis (age, gender, household income)
- Extension Implementation
- Bid Management
- Search Terms report & Negative Keyword Management
- Trend Analysis & Relative Market Share Research
- Display & YouTube Campaigns
- Static Image Assets for Display
- Custom Reporting