In 2022, a bariatric surgery centre bringing Spanish patients to Türkiye engaged DGS to scale a market it had already proven: Spain. The centre was treating around 40 Spanish patients a month; today it treats 250+ — a 6.3× increase from a single, deliberately focused country program.
The starting point
Spanish demand for bariatric surgery abroad was strong and growing — long private waiting times and high domestic prices pushed thousands of patients to research alternatives every month. The centre’s clinical offer was genuinely competitive, but its funnel was generic: campaigns translated rather than built for Spain, follow-up outside Spanish hours, and no structured path from first message to booked surgery date.
What DGS operated
We rebuilt the program natively for the Spanish patient. Demand generation combined Spanish-language search and paid campaigns shaped around the questions bariatric patients in Spain actually ask — eligibility criteria, technique comparisons, total cost against private Spanish prices, and post-operative follow-up back home. A native Spanish telesales desk covered Spanish hours, WhatsApp-first as the market expects, with response targets in minutes. The CRM enforced a defined journey: medical evaluation, surgeon review, financing clarity, travel window, surgery date — every case owned end to end.
The results
Monthly Spanish patient volume grew from 40 to 250+ — an annualised run-rate rising from roughly 480 to 3,000 patients. Growth held as spend scaled because conversion capacity grew with demand: the telesales desk and coordination team expanded on the same measured cadence as the campaigns.
Why it worked
Bariatric patients make one of the most personal decisions in medical travel, and they make it in their own language. Building the entire journey natively in Spanish — not translated, built — turned an already-proven market into a compounding growth engine.