The starting point
Australia is one of the hardest long-haul markets in medical tourism: the flight is long, the time-zone gap is brutal for sales teams, and patients research obsessively before committing. This group was converting around 20 hair-transplant patients a month and struggling to answer enquiries during Australian waking hours.
What DGS operated
We rebuilt the operation around the market’s clock. A sales desk aligned to Australian hours removed the response-time gap, while content and campaigns were retargeted at Australian search behaviour and price anchoring against local clinics. Once volume stabilised, we used the same audience and trust to introduce a second service line — plastic surgery — packaged and sold through the identical journey.
The results
Monthly hair-transplant patients grew tenfold, from 20 to 200. The plastic-surgery line, launched to an audience that already trusted the brand, now contributes meaningful additional revenue per travelling patient — proof that a well-run market beachhead can carry more than one specialty.