Since 2018, DGS has built and operated the international growth engine for one of Türkiye’s largest IVF centres. When the program began, the centre was treating around 20 international patients a month. Today it treats 800+ — a 40× increase, and the largest multiple in our portfolio, sustained over more than seven years of continuous operation.
The starting point
Fertility care is unlike any other vertical in medical travel. Patients arrive after months or years of disappointment, carrying medical files, financial strain and fragile hope. They do not respond to campaign pressure — they respond to knowledge, patience and proof. The centre had world-class clinical results; internationally, it was nearly invisible, and the few inquiries that arrived were handled like transactions rather than journeys.
What DGS operated
We built the program around trust before volume. A deep content and search strategy answered the real questions of fertility patients — protocols, realistic success rates by age and diagnosis, legal frameworks by country, cost against home-market prices — honestly, without inflated promises. Multilingual patient coordinators trained specifically for fertility conversations carried each case personally through evaluation, protocol planning, travel, treatment and the anxious weeks that follow. The CRM tracked every journey across multiple visits and cycles, because in IVF the relationship spans months, not days.
The results
Monthly international patient volume grew from 20 to 800+ — an annualised run-rate rising from roughly 240 to 9,600 patients. Because fertility patients research intensively and share their experience within tight communities, the compounding effect strengthened every year: today a substantial share of new patients arrives through the recommendations of previous ones.
Why it worked
In fertility, empathy is the growth strategy. Every process was designed around how these patients actually feel and decide — and seven years of compounding proves that when the journey is right, scale follows.