The starting point
In 2021 this provider was treating roughly 10 Canadian oncology patients a month, almost entirely through word of mouth. Its website received only a few hundred visits a month and there was no dedicated team to guide patients through what is, in oncology, an unusually sensitive and information-heavy decision.
What DGS operated
Oncology demands a different playbook: longer consideration cycles, clinical documentation reviews, and families involved in every decision. We built a medically reviewed content library targeting Canadian search intent, established a dedicated care-and-sales desk trained specifically for oncology conversations, and connected the whole journey — second-opinion requests, tumour-board scheduling, travel and treatment coordination — into one accountable workflow.
The results
Monthly site visitors grew from around 100 to 25,000, and treated patients rose from 10 to 70 a month — a sevenfold increase built on trust rather than discounting. The desk we established now handles the entire Canadian line end to end, and the partnership continues to expand into adjacent North American markets.