Healthcare PPC & Paid Search

When you need patient demand you can switch on, measure and scale, paid media is the lever. Healthcare PPC & Paid Search from DGS Healthcare turns advertising spend into booked treatments — with the targeting, landing pages, call handling and measurement engineered as one system rather than disconnected parts.

Most healthcare ad accounts waste budget because the click is treated as the finish line. We treat it as the start. Our job is the whole path from impression to confirmed appointment, and we are accountable for the cost of an actual patient, not the cost of a click.

Demand that maps to your treatments and markets

Different treatments behave differently, and a patient in one country searches nothing like a patient in another. We build campaign structures around your real economics — by treatment line and by source market — so budget flows to where it returns the most.

High-intent search

On Google and Bing we capture patients who are already looking: treatment, cost, destination and “near me” intent, with tightly themed ad groups, negative-keyword hygiene and localised copy. Every dollar is pointed at queries with genuine commercial value, not broad terms that drain the budget.

Paid social for demand generation

Search captures existing demand; social creates it. With Meta, TikTok and YouTube we reach patients earlier in the journey using creative built for the treatment and the audience, then retarget the warm interest down the funnel toward a consultation.

Landing pages that actually convert

The fastest way to waste ad spend is to send expensive clicks to a slow, generic page. We build dedicated, conversion-optimised landing pages for each campaign — localised, fast, and rich with the proof a patient needs before they enquire about treatment abroad.

• Loaded in the patient’s language, with pricing context, accreditation, real outcomes and clear next steps.
• Forms and click-to-call designed for mobile, where the majority of international enquiries originate.
• Continuously tested — headlines, offers, layouts — so conversion rate climbs over time.

Closing the loop: tracking and call handling

A lead is not a patient. We connect the ad click to what happens next, so optimisation is based on bookings, not form fills.

Measurement that reaches the booking

We implement call tracking, server-side conversion tracking and offline-conversion import from your CRM, then feed real outcomes back into the bidding. The platforms learn to find more of the people who actually book — not just the people who click.

Speed to lead

Response time is the difference between a booked patient and a lost one. Paired with our call-centre teams, enquiries are answered in minutes, in-language, every day of the week — so the demand you pay for is not wasted at the final step.

Budget, transparency and control

You own the ad accounts and the data; we operate them. Spend, fees and performance are reported in plain numbers, with no hidden markups. We start conservatively, prove the unit economics on a controlled budget, and scale only what is profitable.

Why hospitals choose DGS

We combine media buying, landing-page engineering, multilingual call handling and CRM measurement into one accountable team — under your brand. The result is paid growth you can trust: every campaign tied to real patients, every market managed by people who understand both the medicine and the marketing.

How an engagement works

1. Account & tracking setup — clean structure, conversion and call tracking, and CRM connection before a dollar is spent.
2. Controlled launch — focused campaigns on your best treatments and markets to prove unit economics.
3. Optimise — creative, bids and landing pages improved continuously against cost per booked patient.
4. Scale — expand the markets and channels that are profitable, hold back the ones that are not.

Frequently asked questions

Who owns the ad accounts?

You do. We operate your accounts and data transparently, with no hidden markups on media spend. If we ever part ways, everything stays with you.

How quickly will we see leads?

Paid search can produce qualified enquiries within days of launch. The first weeks are about gathering clean conversion data; from there we drive the cost per booked patient down month over month.

What budget do we need?

We start conservatively to prove the economics, then scale what works. The right budget depends on your treatments and target markets — we size it together in the proposal.

Do you handle the landing pages too?

Yes. We build dedicated, localised, conversion-optimised landing pages for each campaign — sending expensive clicks to a generic page is the fastest way to waste budget.